Samsung Savor app - mobile and refrigerator
Samsung Savor app was designed to simplify cooking process and enhance dining experience. It was offered on mobile phones and Samsung Family Hub refrigerator.
Business goals
Strengthen Samsung’s presence in the kitchen and home appliances industry by providing a compelling multi-device experience (MDE).
Project goals:
Create an experience that would support & inspire millennials cooking at home:
-Build a compelling cooking app
-Create a seamless experience across devices
My role
Lead Designer - solely led the UX initiative for 8 months from beginning to MVP launch. Collaborated with Product, Marketing, Strategy, Content, and Engineering teams.
Design process
Discover opportunities -> Explore -> Test concepts -> Develop -> Deliver -> Evaluate success and opportunities
MDE touchpoints
Design explorations:
Family Hub refrigerator experience:



What we learned:
The users might like the idea, but when the experience starts offering too many options, they abandon the app.
Though the users loved the idea of shopping lists and themed music playlists for cooking and dining, it was too much to process on the daily basis and they wanted to see a more simplified experience.
Next steps:
After MVP launch based on user feedback we’ve outlined the following next steps:
Reduce effort and time required to create a meal — Test
Offer ‘Speedy bundles’ that require little time and few ingredients
Improve search functionality — allow users to search
by ingredient
Create an onboarding experience — Explain bundles and
their constituent parts
Refine the grocery delivery feature — conduct research to
understand how grocery delivery can add value